At the Olympic Games in Atlanta, Bart Brentjens on a Storck Rebel, emblazoned with graphics depicting an American Eagle, wins the first ever Olympic gold medal in mountain biking. The Rebel frame is subjected to further development and launched with the new Pro Headset system and integrated bearing. In addition to the new Scenario Comp road bike, Storck’s first aluminium trekking bike, the Multiroad, is launched.
At Eurobike, Markus Storck unveils a road bike based on the Scenario C0.9 that has been reduced to 4.2 kilos, plus the super-light 7.2-kilo carbon hardtail Rebel Carbon. For particularly discerning road bikers, Storck introduces the Scenario CD1.0 with carbon fork ends. A patented reinforcement in the head tube provides higher stiffness. The design of the Scenario 1.1 frame and the Storck Ergo handlebars are recognized with the iF Gold Award. The Stiletto Aero, an aerodynamically optimized, very stiff and beautifully shaped full-carbon fork, is presented at Eurobike. It weighs a mere 360 grams and perfectly complements the Scenario CD0.9, CD1.0 and C1.1 road bike frames.
Based on the Fascenario 0.7 and Fascenario 0.8 models, the Fascenario 0.7 IS fuselage package (handlebars, stem unit, headset and crankset without chain blades) is developed. The whole package weighs merely 1,550 grams. The Rebelion 1.0 and 1.1 MTB frames are now produced using VVC technology. This guarantees extremely high stiffness combined with notably improved comfort. Following in the tracks of the time-tested Scenario CD1.0 is the new Absolutist 0.9, which receives a new form with the head tube coasting to 1 ¼” plus oversized chain stays. Markus Storck is recognized with the iF Gold Award for the Fascenario 0.7. iF Design Awards go to the Ergo Bar Ends, the Rebelion 1.1 and the Fascenario 0.8. Additionally, the Fascenario 0.7 IS receives the ‘Milestone’ award for the most innovative bike product by ‘Tour’ magazine.
In July 2008, the first Storck Store worldwide is opened in Seoul/Korea, where the entire product range of the company is presented in an area of more than 200 square meters. By taking this step, Markus Storck turns into reality a marketing and sales concept that is totally novel in his sector. As early as in November 2008, the next Storck Store is opened, this time in Leipzig/Halle. The groundbreaking ceremony for the new Storck company headquarters in Idstein follows.
The Fascenario 0.6 combines the top levels of the Fascenario 0.7 IS in terms of engineering design and the technical highlights of the Aero; it features carbon brakes integrated in the fork and rear triangle. All the cables are completely installed on the inside; the frame is designed for optimum installation of the electronic Shimano Di2 gearshift. Based on the Absolutist 0.9, the new Absolutist is developed further, with up to 20 % higher stiffness of the head and bearing. The new Scenero offers good aerodynamics in the lower price range. The Fenomalist Di2 is an extremely stiff carbon race bike with engineering design geared to the use of the electronic Di2 gearshift by Shimano – interior lines and an inconspicuously located battery. The Adrenalin 1.7 is only identical to its predecessor, the Adrenalin Carbon, in terms of its geometry data. Thanks to VVC technology the 1.7 is stiffer, lighter and more comfortable. In addition, it features a monocoque rear triangle with the innovative ‘Flex Bridge’ in the chain stay plus a redesigned carbon rocker. The Multiroad Carbon is a trekking bike with a carbon frame and fork presented by Storck for the first time. It also provides the basis for Storck’s first electric bike, the Raddar. Storck Bicycle supports the Tri Team Abu Dhabi around world-class triathlete Faris Al-Sultan. This means that top-caliber triathletes are representing the Fenomalist and Aero2 models in international competitions. Storck’s Aero2 is recognized with an iF Design Product Award in Gold.
Since 1995 Storck has been developing innovative ground breaking and timeless products which have won numerous tests and design awards. This year we have created several new highlights, which continue the proven Storck tradition. Products, which offer the best compromise of longevity, lightweight and strength on- or off-road. Characteristic for Storck: the continuous re-development of existing technologies, the application of the most modern materials available and award winning design with function. Numerous innovations which are standard features today were developed, patented and introduced by Storck. No other manufacturer takes such intensive care of its product’s, our designs are never out of date. Our bikes must match the individuality of their owners – this is why you can configure your own personal dream bike and truly experience the fascination of owning a Storck.
Markus Storck was responsible for designing and manufacturing the first ever all Carbon fork, the first ever all Carbon Full Suspension bike and the first ever all Carbon all Carbon Cranks. The Power Arm Cranks were the lightest Cranks in the World for over a decade. The First Olympic Gold Medal in Mountain Biking was won by Bart Brenjens riding a Storck Mountain Bike.
Through consistent development and outstanding design Storck Bicycles have regularly been voted ‘Best of Test’ by Cycling Journalist around the World. Germany’s Tour Magazine is probably the recognised as the ‘Most Authority Lead Magazine’ in the World, due to it’s extensive testing, real live data capture and technical reviews. The Storck Fascenario 0.7 won ‘The Best Bike in the World’ in 2007, 2010 and 2011. The following year 2012, the Fascenario 0.6 continued with Tour Magazine voting it ‘The Best Bike in the World’ . Quite an accolade.
In 2013 Storck Launched the New Aernario Road Bike. A combination of Sectional Aero Shaped tube profile and the normal Storck Characteristics of lightweight, stiffness where required and outstanding handling with exceptional speed. Tour Magazine scored the Aernario the highest ranking ever in the 20 year history of the Magazine. The Title of ‘Best Bike in the World 2013’ was the Storck Aernario.
Formed in 2010, the company was formed by Ian Hughes. Ian has considerable knowledge and experience of the Cycle and Sporting goods trade over the past 26 years and founded SCOTT Sports SA (UK Ltd) in the UK for the parent Swiss Company. Ian helped establish the SCOTT brand through Sales and distribution from it’s inception in 1994 to a recognized Premium bicycle brand by the time he left the company in 2009 with yearly sales of over 24,000 bikes in the UK.
Since then, Ian looked at the e-bike market in the UK and Europe and found the UK e-bike market underdeveloped and has been supplied with lower quality products from the Far East. Whilst establishing Storck Raddar UK Limited, a relationship was developed with Cosworth Engineering. Cosworth were looking at coming into the e-bike market with a view to see if they could offer their technical and engineering skills to form a partnership with an e-bike manufacture to help develop e-bike systems. Representatives of Cosworth met with Markus Storck in Germany, and both like minded companies formed an exciting technical partnership early in 2011.
Ian's son Trevor joined the company in May 2011 to use his knowledge and academic skills BA (hons) Business with Finance to form a solid company. Trevor also brings valuable experience in communications and marketing from his previous employment in the telecoms industry.
We have selected a small number of high caliber Authorised Storck RADDAR Dealers around the UK who can offer a quality level of sales and technical support if you should need it.
In April 2013 Storck Raddar UK Ltd, were awarded the contract for exclusive Distribution of the whole range of Storck Products including Storck Road and Mountain Bikes, plus the new collection of Storck Cycling Gear.
Using Ian’s extensive knowledge of Sales, Marketing and Distribution in the Cycle Trade, Ian decided to approach the business of Distributing Storck Road and Mountain Bikes in a new (Rethink) way.
To provide customers with the best purchasing experience and ownership of a Storck Bicycle, we’ve establishing a small number of Dealers around the UK who meet certain criteria. Dealers have to have a Bricks and Mortar Business (no Internet only), trained mechanics, Bike fitting service and thorough knowledge of the Storck Brand. Our new website will be able to help customers choose their correct frame & size, select their preferred components and locate their local Dealer to complete the build and have the bike tailor made with a bespoke fitting service to ensure the perfect fit before taking ownership.
The Storck Concept Store Gateshead was officially opened by Markus Storck November 2011 as the only Storck Concept Store in the UK.
The Gateshead store contains a showroom full of the latest Storck Road, Mountain, City, Hybrid and Raddar electric bikes, plus the full range of Storck Cycling Gear. Situated on the Gateshead quayside, close to the Metro Centre shopping centre, the store offers an incredibly high quality bespoke experience. You can browse at you leisure, discuss with the most knowledgeable and friendly staff about your needs and start the process of owning a Storck Bicycle.
You will be given endless time and help to spec the Storck Bicycle especially for you. Once the frame and parts are all put together in preparation for build, you will be provided a series of photographs in an e-folder as your bike is being born. Once you bike is built, we will arrange a bespoke fitting service to ensure the bike is tailor made for you and fits your style of riding.
This is no ordinary bike shop, as you would expect from such a high quality brand, it’s a place to relax and enjoy your passion with like minded and enthusiastic staff.
The store is split into 2 levels. Downstairs the fully equipped workshop is a relaxed environment where we can spend some time getting your bike tuned to you and your needs. The first floor show room is a light and bright environment. Large glass bay windows open out from the coffee bar to overlook the river Tyne.
The bikes are individually displayed as the works of art that they are to ensure the unique attention to detail can be appreciated. It’s that level of attention to detail that shows the passion Storck have for cycling.